DAVID BIANCULLI

Founder / Editor

ERIC GOULD

Associate Editor

LINDA DONOVAN

Assistant Editor

KARLE DUNBAR

Social Media Manager

Contributors

ALEX STRACHAN

TOM BRINKMOELLER

GERALD JORDAN

MONIQUE NAZARETH

CANDACE KELLEY

GABRIELA TAMARIZ

DAVID SICILIA

NOEL HOLSTON

JONATHAN STORM

 
 
 
 
 
A Brand Illusion
March 7, 2017  | By Eric Gould
 
Just in case you don’t think advertising pays, here’s an example of E*TRADE’s latest commercial, an ambitious-looking 30-second spot showing how the company provides you the resources of a whole stock trading floor from the convenience of your online account. It’s a clever idea by Grey Global, starting out with a flat panel display on a desktop, but as the dolly shot reveals, the setting turns out to be quite something else. These days it’s hard to tell what are CGI effects and what aren’t, but let’s assume it’s all the work of – as it seems – an incredibly fastidious set crew. –Eric Gould

 
 
 
 
 
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Good news, TVWW readers: David’s new book from Doubleday, The Platinum Age of Television: From I Love Lucy to The Walking Dead, How TV Became Terrific is available on Amazon for $20. (Paperback will be available September 5th, here.)

Doubleday says: “Darwin had his theory of evolution, and David Bianculli has his. Bianculli's theory has to do with the concept of quality television: what it is and, crucially, how it got that way."

"The Platinum Age of Television is an effusive guidebook that plots the path from the 1950s’ Golden Age to today’s era of quality TV. For instance, animation evolved from Rocky and His Friends to South Park; variety shows moved from The Ed Sullivan Show to Saturday Night Live; and family sitcoms grew from I Love Lucy to Modern Family. A high point is the author’s interviews with Carl Reiner, Mel Brooks, Norman Lear, Bob Newhart, Matt Groening, Larry David, Amy Schumer and many others...Bianculli has written a highly readable history." —The Washington Post

 

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