Today I'm diving into New York's upfronts, and will report later from ABC's presentation late this afternoon, so please check back for updates and first impressions of the new series. Meanwhile, among ABC's morning announcements to the press are two very welcome returns by veteran series -- while, last night on NBC, two promos broadcast during NBC's telecast of Medium definitely got my attention, for very different reasons.
The best early news out of ABC is this: One, the network has picked up NBC's Scrubs, a wonderful sitcom that still has lots of life in it. Two, ABC renewed Boston Legal, the David E. Kelley series that is one of the most outrageous, and certainly is the most topical, shows on network prime time today. And among ABC's new lineup is Kelley's adaptation of the British series Life on Mars. Good news all around.
Now for the NBC promo news.
The nationally televised promo was for Christian Slater's My Own Worst Enemy, a new series scheduled to premiere on NBC in the fall. It may be the first new show promoted on air by any broadcast network, so give NBC credit, at least, for trying to build buzz early. The networks all would be wise to follow suit: Audience levels have fallen so much this season because of the strike, the networks should start promoting the concept of a big fall launch before viewers vanish for the summer.
The other promo worth noting was local, an on-air ad for the upcoming 11 p.m. ET newscast -- but since WNBC-Ch 4 is the East Coast satellite NBC affiliate for DirecTV, millions of other viewers, outside the New York area, also got a chance to see it. And to hear it, which, in this case, was a lot more significant.
Channel 4 co-anchor Sue Simmons was promoting a consumer story about food prices, and saving money on grocery bills, when the on-air image shifted from grocery items to a ferry boat. Simmons clearly -- VERY clearly -- could be heard saying, "What the F... are you doing?" Except her expletive wasn't deleted.
Simmons apologized, during the 11 p.m. newscast, for the "unfortunate incident." Call it a "dialogue malfunction" -- and wait for the FCC to be all over this one. If even one complaint is filed -- and, in this case, it should be -- Simmons' angry outburst could cost WNBC a lot of money in FCC fines, and could cost Simmons a lot, too, by tarnishing her station's "happy news team" reputation.
My Own Worst Enemy, indeed...