DAVID BIANCULLI

Founder / Editor

ERIC GOULD

Associate Editor

LINDA DONOVAN

Assistant Editor

KARLE DUNBAR

Social Media Manager

Contributors

ALEX STRACHAN

GERALD JORDAN

ROGER CATLIN

GARY EDGERTON

CANDACE KELLEY

TOM BRINKMOELLER

MONIQUE NAZARETH

DAVID SICILIA

GABRIELA TAMARIZ

NOEL HOLSTON

JONATHAN STORM

 
 
 
 
 
Alternative Acts
February 6, 2017  | By Eric Gould
 

Granted, this may not be for all TVWW readers, but greetings from Boston, home of one of your TVWW editors and a million or so bleary-eyed survivors of last night’s historic Super Bowl LI overtime finish. (Reports have it at a 48.8 rating, 72 share, 113 million viewers… and the other 18% were watching??…) The discussion here today is that whatever side you were on last night, the 25-point comeback by the Patriots was, to put it mildly, incredible. For us homers here in New England, there was another notable TV moment – a local MRI provider, Shields, had been running a local spot with Brady having to put all his valuables and jewelry in a locker before going in for his scan. Of course, he takes off his four prior Super Bowl rings and the technician asks if that’s all. He smiles, “For now.” Seems that Shields filmed an alternate ending (probably done in December when the Patriots clinched a playoff spot) which ran here in New England immediately after the game — with Brady pulling a fifth ring out of his pocket. The tech mentions he might need a bigger locker. Brady says, “Roger that.” Maybe Brady was banking on just a little bit of winking revenge… –Eric Gould


 
 
 
 
 
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