Douglas Rushkoff, who provided Frontline with Merchants of Cool in 2001, takes another try, in another decade, at explaining the sly ways in which young people are targeted by marketers. In this case, it has to do with tapping into their desires to be part of a group, to be famous, and simply to be noticed, using Facebook and other social media, while companies use them just as eagerly. My only quandary here is, should I “Like” Generation Like on social media? Or should I just say I like it? Or, perhaps, iLike it? Check local listings.