And another TV tradition bites the dust. Used to be, the Emmy nominations each year would be announced at 8:30 a.m. ET – to facilitate the morning TV shows, which would present them live. But this year, for the first time, the announcements are being held back to 11:30 a.m. ET, when there’s no live broadcast TV coverage scheduled. Why the change? Because it’s thought that the morning-show East Coast TV audience is less important, these days, than trending on Twitter and getting lots of heat from excited shares and reports. So this way, the West Coast gets to join the fun just before the workday begins, while the East Coast dives in just before lunch. And TV? It loses out – even though it’s the medium being honored. And so it goes… with the actual Emmy Awards scheduled for September 20, on the Fox network. So at least that’s still on television. Meanwhile, among the places to find live coverage of the Emmy nominations today is Academy of Television Arts and Sciences’ digital partner, the Yahoo TV website, where among those commenting on the nominations will be my former Philadelphia Inquirer and current Fresh Air colleague, Ken Tucker.