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STAR WARS MARATHON
May 4, 2020  | By David Bianculli  | 1 comment

TBS, 7:30 a.m. ET

 
Beginning at 7:30 a.m. ET, and running all day and into prime time, TBS presents a full day of Star Wars movies. Its programming hook is the date: It’s May 4, an excuse for TBS to promote its Star Wars marathon as “May the Fourth Be With You.” The marathon begins with 1977’s Star Wars: A New Hope, which once was titled, simply, Star Wars. Personally, I worry when network publicity and programming departments stretch so far, and stoop so low, just to embrace a particular pun, and “May the Fourth Be With You” certainly upsets me a bit. In fact, I have to admit, it makes me very Tenth.
 
 
 
 
 
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1 Comments
 
 
David Abrams
I've been meaning to ask this question for a long time, but today between the Natalie Wood run and the Star Wars run, I'm champing at the bit. Can someone explain to me the value of informing me of a movie run beginning at 7:30 AM if the email gets into my box at noon-ish? Are these releases kept secret? I don't get value, real or perceived. Thanks
May 4, 2020   |  Reply
 
IG-11
It’s May 4th. If you don’t know by noon on May 4th that Star Wars will be on today that’s on you, not an email.
May 4, 2020
 
 
 
 
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