Both CBS and the Nielsen Company give credit to Sunday's CBS telecast of Super Bowl XLIV as the all-time most popular TV event, slightly beating the finale of the same network's M*A*S*H, a record that has stood for 27 years. But if you look at the statistics from a slightly different angle, that record STILL stands...
Certainly, Super Bowl XLIV was a huge deal, and drew a huge audience. It was helped by the presence of two hot quarterbacks, Drew Brees of the New Orleans Saints and Peyton Manning of the Indianapolis Colts. And by the dramatic story line of the team from New Orleans, rising from the floodwaters of Hurricane Katrina.
And, not incidentally, by a brutal snowstorm blanketing much of the country that kept many people indoors -- and by a close game, that wasn't decided until an interception by the Saints in the final minutes.
That all added up to an estimated average audience of 106.5 million viewers. That's not only the highest Super Bowl audience of all time, but, in terms of overall viewers, it slightly edges the long-standing champion, the 1983 "Goodbye, Farewell, and Amen" finale of the CBS sitcom M*A*S*H.
But...
As they say, there are lies, damned lies, and statistics. Come at those same numbers from another direction, and M*A*S*H still retains the crown.
Take, for example, one statistic, for TV households. Nielsen estimates that 51.7 million households watched all or part of Sunday's Super Bowl, making it more popular than that M*A*S*H farewell, credited with 50.2 million households.
Yet the Nielsen ratings themselves, which measure the percentage of all homes with television sets, credit Super Bowl XLIV with a 45 rating - quite impressive, but nowhere near the M*A*S*H rating of 60. Back then, nearly 77 percent of all homes watching television that night were tuned to Hawkeye and company. Even the top metered markets for Super Bowl XLIV averaged only a 68 share.
But here's the real perspective-changer. The United States population has grown by almost one-third since M*A*S*H was televised. So in 1983, when M*A*S*H drew 106 million viewers, the overall population was 233.7 million -- making the show's reach an astounding 45 percent of the country.
By contrast, the Saints-Colts game, with its 106.5 million, was playing to a nation of 315.5 million -- meaning that it drew, by comparison, a "paltry" 33.7 percent of the country.
M*A*S*H the numbers that way, and M*A*S*H is winner, and still champion...