NBC confirmed Sunday that it's canceling the prime-time Jay Leno Show, and moving the former Tonight Show host back to his old 11:35 p.m. time slot. But one question is, will Conan O'Brien stay with The Tonight Show, and with NBC? And another question is, or ought to be: Will Leno have the same drawing power when he returns, or, as a prime-time flop, is he now damaged goods?...
O'Brien's options are to stay with the Tonight Show, and accept a later start, at 12:05 a.m. -- which, as Seth Meyers joked on Saturday Night Live this weekend, would mean that the Tonight Show technically would no longer be shown... tonight. Or to bolt.
If he bolts, Leno gets the Tonight Show at 11:35, again, in a manipulative victory that far outshines his moves to get the show in the first place back when he and David Letterman vied for it. If Conan stays, he gets undercut by Leno, again, by having Leno serving as his earlier talk-show lead-in. Again.
And if Conan bolts, does he go to Fox, and face the embarrassing but very real prospect of finishing third or fourth in the time slot, behind Leno, Letterman and ABC's Nightline? Or does he accept the huge financial penalty NBC would have to pay him for betraying him so openly, and just stop? Let Leno have the bone he's chased so tenaciously, and see whether it's still as tasty.
Whether Leno gets the Tonight Show back, or just returns to late night with a new 30-minute show to precede O'Brien, the other question that needs to be asked is this: Has the overwhelming failure of The Jay Leno Show, creatively and in the ratings, tarnished the comic's audience draw? Or will his faithful fans, as one of our readers noted in the previous post, happily welcome Leno back to the late-night fold?
Either way, The Tonight Show is disrespected, again, and Conan O'Brien is mistreated, again.
USA Today quoted NBC Universal TV chef Jeff Gaspin as explaining the cancellation of Leno's prime-time show came in anticipation of mass defection by NBC affiliates, which "was going to be a PR nightmare." Using the future tense shows how tone-deaf the network bosses are to what they're doing, and what's happening, with every Leno move they make.
It's ALREADY a PR nightmare.
And no one's waking up any time soon -- except, perhaps, Conan O'Brien.